AXE

To launch its new Fine Fragrance Collection, AXE needed to break through a crowded market and capture the attention of a younger audience. We created a series of distinctive, AI-driven visuals designed in an anime aesthetic that felt bold, unexpected, and culturally relevant to the audience—ultimately outperforming all other paid creative launched by the brand!

Created with: Pencil AI, Google Veo 3, Imagen

43.5M Impressions 54.3k Clicks

Agency \\ Oliver Agency (UStudio)

Style is everything
Once we had the overall story in place, we focused on defining the look of our two characters before beginning animation. Using AI, we quickly explored a range of character styles and color palettes to find the right visual direction.

Meet Axel and Aurora!
With the characters’ designs finalized, we asked proceeded to generate a variety of poses and facial expressions to create the most dynamic storyboards possible.