BREYERS

When budgets are tight, how do you create an engaging online video that is rooted in the principles of America’s favorite ice cream?
You serve up a scoop of AI magic in Breyer’s first AI-Driven campaign.

Agency \\ Oliver Agency (UStudio)
Created with: Pencil AI, ElevenLabs, Runway, Photoshop AI, Imagen, Firefly

We worked with Breyers to explore the capabilities of AI by creating a new campaign powered by AI at every step of the process.

We started by using Pencil AI to identify what resonates with Breyer’s audience, then refined the visual direction—focusing on imagery, product integration, and design elements—using a mix of AI and Photoshop to quickly explore creative options.

We successfully created a fully AI-generated product sequence video by integrating AI-driven insights, imagery, scripts, and voice. This approach saved both time and costs while enhancing efficiency.

With these insights in our arsenal, we successfully translated this process to a variety of other flavors and extended its application even further.