THE ICE CREAM SHOP

At the beginning of 2020, no one could have predicted that the humble category of delivery services would be the one thing to keep the entire country up and running.
In this new landscape dominated by lockdowns and quarantines, we needed to find a way to bring America’s favorite ice cream brands to everyone. 
(Key visual, print assets, OOH & POS signage, organic and paid social, digital banner)

RESULTS
$20M annual run in rate
$13M in retail sales
1600+ active pickup locations
700 pints sold every hour

AWARDS
New York Festivals Advertising & Marketing Effectiveness Awards finalist - Collaboration & Partnerships, 2020

Agency \\ Oliver Agency (UStudio)