POPSICLE: DOUBLE POP

How Justin Bieber Helped Bring Back The Double

What should a brand do when one of the biggest pop stars in the world (aka Justin Bieber) unexpectedly tweets about them, tags them,
and draws the curiosity of countless potential fans? Act quickly with the right preparation, teamwork, and execution. And that's exactly what Popsicle did.

RESULTS
105K Retweets
129 Earned media placements
11.1% Engagement Rate
99.9% Positive Sentiment
76.2K Likes
258K Mentions of the Double Pops

AWARDS
Best Brand Tweet of 2019 - Best Product
Re-Launch
Chip Shop Award - Best use of celebrity
Smarties, Bronze in the Mobile/Social category, 2019
New York Festival, Shortlist 2019

Agency \\ Oliver Agency (UStudio)