SOCIAL MEDIA INTERACTION
The story's progression will be decided through viewers votes on social media. Two choices will be presented at the end of each chapter, and whichever has the most votes will be selected.
SNAPCHAT STORY FEED
By capturing the moments in between each chapter of the web series, viewers will further develop their relationship with the characters.
GUERILLA MARKETING
Branded coasters labeled with character quotes and promotional information will be scattered throughout major cities in popular social settings. The quotes will vary depending on the coaster's location.
SCAVENGER HUNT
By using geo-tagged clues, participants are able to live the Timeless story by going on their own journey. Clues will be scattered in different formats throughout the city, and participants will decipher them using their phones. The first 100 to complete the scavenger hunt are invited to a special Elizabeth Arden launch party.
