THE VIRTUAL FITTING ROOM
Using the The Looking Glass app, customers can view and virtually try on clothes from multiple stores inventories. Outfits can be saved, purchased, and shared amongst friends.
FASHION S.O.S.
If a user needs help deciding what to wear, then they can send out a Fashion S.O.S. to their friends. Friends who receive the S.O.S. can then send their opinion on the senders outfit.
SOCIAL MEDIA CAMPAIGN
Fashion lovers can show the world their unique sense of style by participating in the TLG Fashion Challenge. By using a designated hashtag, participants will be entered to win best outfit of the day.
Winners of the fashion challenge will be displayed on social media outlets, and information regarding their outfits will be available to download via the companion app.
Pop up fashion shows will also occur in major cities, and will feature winners from the Outfit of the Day Fashion Challenge.
